Having a decal on your vehicle to advertise the fact that you are ISO9000 registered gives your company additional exposure. The entire time your vehicles are on the road, you should be advertising your business and registration to the Purchasing Agent who is behind you in traffic on the freeway, and the CEO that sees your vehicle pass while waiting at a red light. Everyday, it is the first thing your customer sees when you back up to the Shipping Dock, and the last thing they see as you drive away.With this type of repetitive advertising, people will notice your achievement!

The time and associated costs spent in achieving registration can be quite expensive. Like many other investments your business makes, you should expect to receive some return benefit- such as the opportunity to quote new business, or gain additional customers. Registration to ISO9000 is not the end of your achievement- it is the beginning if you market it correctly.

In many cases, your registration company has authorized the use of their name and logo as well for your use. Is your company registered to IS9000? If you are not proudly displaying it, you are missing out on a great opportunity to show other potential customers that you care about your products and what your company represents.

Newsletter Date: March 15, 2005

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