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Preparing Your Art Files
Why is it so important? If your art files are not
prepared properly, you could encounter additional costs
and run the risk of not meeting deadlines. Some graphic
services charge as much as $80.00 an hour to correct
problems with files before output and the time involved
could set your project back days or even weeks.
Should I prepare my own files?
Some companies choose to prepare their files in house
and some out-source this task to a trusted graphic
service such as a printer or service bureau. There
are pros and cons to each. Whether you prepare your
files or have an outside company do it, you’ll
need to know a few things first.
Doing it yourself
Doing it yourself could be the best choice as
long as you have the software, time, and know-how.
Call your graphic service first to receive specific
instructions and additional guidelines. Generally,
follow these helpful tips:
- Type should be converted to curves, paths,
or outlines depending on the terminology of
the application you’re using—or
supply font files
- Attach linked files packaged with production
files
- Vectorize logos and other artwork for scalability
and production—produced in Illustrator,
Freehand, or Corel Draw
- Produce art and save a copy of the file in
the correct color mode (CMYK or RGB)
- Save your bitmap images at a higher resolution,
usually 150 dpi at final output (actual finished
size)
- Enclose a hard color copy of the final product
for proofing
- Ask the graphic service what media to use
(CD, DVD, Zip, or Floppy)
- Supply files in the proper format or programs
(resolution may apply)
- Be cautious of compression when using “lossy“ formats
(JPEG)
Find out how the files are delivered (FTP,
Email, Or Media)
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Letting A Professional Do It
If you don’t have the time or software
to produce your files, then hiring a professional
to prepare your files is the best choice. You
avoid the learning curve of expensive programs
and loosing precious time that could be better
put to use managing your business. Tips for out
sourcing this important but often over looked
task are:
- Find a professional that will work with you
- Inquire about capabilities—software,
skills, and training
- Establish the type of formats they’ll
use to produce your artwork
- Provide all applicable files, ID standards, and
examples of your concepts
- Include specs, color profiles, and Pantone swatch
information (if needed)
- Ask about their art return policy
Make sure they will maintain a copy of your work
for later reference
- Ask if there’s a fee for supplying
a copy of your files at a later date
- Always check a proof of the finished artwork
produced by the graphic service for accuracy
and correct color output
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TIP: Once a vendor knows your files are prepared properly,
ask for a discount for future orders placed. Most sign
shops will be happy to give you one with the knowledge
that the files are ready to be used without adjustments.
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