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International Typographic Style

The International Typographic Style, a movement which began in the 1920's and gained a foothold in Switzerland in the 1950's, eventually found its way to the United States in the 1960's. Due to its far-reaching impact, it has been argued that it is the most significant graphic design style of the twentieth century. The original proponents of the movement; Ernst Keller, Josef Müller Brockmann, Armin Hofmann, and others sought an ideal form of graphic expression, devoid of personal expression and propagandic persuasion. They argued that a design must be respectful of its content. The International Typographic Style's visual attributes have influenced corporate logo and identity design and continues to today.

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